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According to Kline's Amalgam Beauty Digital Tracker.
April 3, 2018
By: Priyanka Sinha
Consultant, Kline’s Consumer Practice
The sun care category continues to be driven by multifunctional products that offer additional benefits of moisturization. Marketers such as La Roche-Posay invest in studies to highlight the benefits of adding antioxidants to suncreens, that are claimed to be beneficial in controlling melasma outbreaks. New delivery formats, such as mousses, powders, and setting mists are innovations in the category, while mineral-based products are on the rise as marketers look to develop chemical-free alternatives to the classic sun care products. Some of these products are among the sun care digital winners in the sunscreen category, in January 2018, according to Kline’s Amalgam Beauty Digital Tracker a one-of-a-kind online interactive tool that tracks all the best-performing companies, brands and items across leading online beauty retailers. Top Ten Sunscreens Items, January 2018 #1 Blue Lizard Australian Sunscreen Sensitive, 5 oz #2 EltaMD UV Daily Broad-Spectrum SPF 40, 1.7 oz #3 EltaMD UV Clear Broad-Spectrum SPF 46, 1.7 oz #4 Thinkbaby Safe Sunscreen SPF 50+, 6 oz #5 ETUDE HOUSE Sunprise Mild Airy Finish #6 Reef Safe Biodegradable Sunscreen SPF 45+ #7 babyganics Mineral-Based Sunscreen, 50+spf, 2 pack, 6 oz #8 Bioré UV Aqua Rich Watery Essence SPF 50+ #9 Sun BumSPF 15 Original Sunscreen Lotion, 8 oz #10 Neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF 100+, 3 oz Source: Kline’s Amalgam Beauty Digital Tracker Products that soothe the skin, introduced by marketers such as Naturesense and Amara Organics, are top sellers in the after-sun category according to Kline’s Amalgam Beauty Digital Tracker. In the sunless tanners category, products marketed by Sephora, Fake Bake, and Dr. Dennis Gross, are respectively ranking in the top three positions. Amalgam uses a proprietary algorithm to score and rank beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. Watch Amalgam introductory video.
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